Innovation Nation
Innovation Nation

Episode · 1 year ago

Trust Is the Foundation of Innovation w/ John Tesoro

ABOUT THIS EPISODE

Trust is the foundation for a shared mission among team members and for relationships with customers. 

We actually don’t think it’s possible to innovate without trust. 

In this episode, I interview John Tesoro, President & CEO at TÜV SÜD, about how trust and innovation influence our industry. 

What we talked about:  

  • The impact of trust on teams’ expertise 
  • How to build & retain marketplace trust in the time of COVID-19 
  • Future episode topics with John  

Check out these resources we mentioned during the podcast:  

Innovation is all around us. In fact, everyone innovates, often unbeknowntes to themselves. Many mistakenly assume the innovation is either a big capital project, a figurative bolt of lightning that brings inspiration, or the province of some exceptionally gifted person. This is the myth of innovation. But you can innovate as well. You are listening to innovation nation, the podcast where top executives and industry experts are sharing their insights on harnessing the power of innovation. We're here to help you stay ahead of the curve by driving your own innovation. Here's your host, Jasmine Martyr Rosen Hi. Welcome to the Innovation Nation podcast. I'm joined today by John Tisro, president in CEO of to Zood America, and this will be the first in our series of podcast that John has committed to doing on a variety of issues relevant to innovation and our industry. The first one is on the issue of trust. Welcome John. Thanks, jazz minut...

...it's great to be with you. You have a huge track record of working with winning organizations and with high performance teams. How do use trust in that context, and what's the meaning and importance of trust for both organizations and tea. Yeah, it's a great question. Working within teams forwards a common purpose and a shared mission is the most professionally rewarding thing that I've been involved in, and you can't do it without trust. Trust is the is the foundation for the relationships within the team, that's the foundation for creating the energy that's required to pursue the mission and it's also required to overcome the challenges that you might see. The as the team faces challenge is going forward, and so, you know, in the words of Patrick Less Lency, ony, vulnerability, trust, the ability for team members to be able to share with one...

...another what they feel might be challenges that they have as individuals is core to overcoming those challenges and then being able, as a team, to achieve the mission of the group in so doing so. You know, as you think about trust within that context, that conveys itself in relation to too Sud and what our team produces around creating trust in the market place, and that's, you know, trust at a higher level within the organization and Organization to organization. And so you know, creating that value wouldn't be possible for us and for our customers without having trust. So the model of Tipsu it is add value inspired trust. How does that translate for the marketplace, for the customers, for the partners of the concision right it? It comes and is formed by no magic bullet, but or silver bullet, but it's it really is...

...the formation of a interweaving net of expertise, of applying standards, of working with our customers throughout their workflow and their process and how they create value and their market places to be able to establish that trust with their customers. So we work hand in hand with our customers from the early point in the product conception to the creation of the product, to supply chain resiliency all the way to pest and certification and so forth, and then you know ongoing product delivery and quality requirements. And it's all grounded in trust. And that trust is grounded in expertise and applying that expertise. Who to either standards or best practices, etc. So Microsoft CEO Sats and Nadella famously says consistency and delivery builds trust. How do you deliver on that, especially at a time of covid...

...nineteen, when there has been so much disruption in the marketplace. Sure they're. The challenges come in many ways and today we're all facing covid and the need to create new levels of trust by disruption and supply chains and so forth. And you know the way it's done and and and you know great organizations like Microsoft do. This is really a commitment at the top and then that that really just becomes pervasive with organizations, and the great companies have that commitment and then it's infused in their their processes. They begin with the end in mind and they realize that, you know, success and creating value for their customers is really grounded in having a trusting relationship with those customers. And in many cases those processes are internal, they're based on a commitment to excellence,...

...etc. But for creating some of that trust, the independence of a third party is required because it allows you to point to a third party relationship that is arms length. It's grounded in domain expertise from experts, for example, in that area, who do what they do day in and day out, whether it be pressure vessel inspection or cyber security intrusion protection modalities. That's the you know that that expertise that comes from focus in a given area and my understanding is that you have been able to innovate and launch services that our novel to the industry as well, like kigie audits, that respond to the Times. Yes, exactly, we've. We've for a long time to sue it has been committed to a series of services, you know, that allow for...

...the safe adoption of technology. And in this mode today with covid there's at they're added challenges there, as I mentioned, you know, supply chain challenges, hygiene challenges, whether it be in the consumer setting and restaurants, hotels, within the food supply chain, within industrial settings, office settings, etc. And so we've recently launched the series of what we call smart restart programs so that our customers can create a safer environment, one that approaches and attaches itself to the best possible hygiene given the environment and assures their customers at they're coming into a safe environment. Excellent. So how else does trust per me the culture of your organization? It's grounded in, you know, keeping a sharp edge and whatever area of expertise you're focused on. So we we have training programs for our experts where they can continue to refine their skills and and...

...create you know, deeper knowledge that they can then convey to their customers. It's in the processes that we have. We're continuously improving how we approach our processes internaling how we deliver value to our customers. Pison is core to what we do to continuously improve how we how we approach our customer relationships, our ability to deliver value and our ability to, you know, do a lot of the things that that extra that go beyond just issuing a test report or a certificate to our customers. The ability to be able to work with our customers so they can benchmark at a higher level and be able to understand how they can actually improve their processes, not just check the box, so to speak. So is a chair to say that you're building a learning organization to continue the innovation and continue building the trust. Absolutely, you know, with a services organization like ours, the values delivered through your your experts, the...

...the talent that is on your team, and so, with the continued evolution of technology, we need to continue to improve our knowledge and our ability to deliver value. So a learning organization or to you know, our success and our ability to deliver that value. Pu just share a bit on what other areas of expertise do plan on speaking about in your subsequent podcasts? Yeah, very, very much look forward to this series of discussions with you, Jasmine, and in the future looked at cover a bunch of topics. But to summarize a few here, time to market solutions are really important to to our customers and, you know, working with them to identify the opportunities that they're pursuing from a product conception level all the way through the the development process.

So whether it be, you know, a design review, pre launch, product assessment, screening, deeper functional safety review, Cyber Security, of global market access, which markets are we going to pursue? So doing these things up front, what we're calling a left shift in the you know, the process flow of delivering a product the market, is what we're doing at an increasingly constant pace with our customers as they realize that it's always better to measure twice and cut once, and so part of that is what I really look forward to discussing with you. And then, you know, we go on to the core areas of testing and certification and some of the interesting things we're doing there with, you know, the onset of iote and iote and how. You know, numerous products are being brought to the to the front, forefront with with wireless capabilities, analytics. There's a strong subject that's brewing around...

...the ethics of analytics and so forth, and and so though. That be a subject I'd love to recover discuss with you. As well as risk management tools, one of the interesting businesses we have is around risk assessment for customers who are approaching the market place for insurance needs and so forth, and our experts are used to help them assess those risks and approach the market with a better position. This is a real interesting business that we have, so that would be something I'd like to talk about, as well as in this, you know, mode of shifting supply chains and business continuity planning. Their areas that, you know, some of our services, I think, are really relevant in today's age. Is it fair to say that you're dedicated to driving innovation to help your customers drive bare innovation? Very well, put at the to go hand in hand, you know, tips. It has been at...

...this for over a hundred and fifty years and for industrial revolutions later. We're still doing the same thing, different domains and so forth, but allowing for the safe adoption of technology, to developing that, that trust that's rounded in the expertise of a third party. That's the game we're in and that's, you know, that requires innovation, because the technology that we're, you know, supporting, the adoption thereof requires innovation on our part. Thank you, John, very much. Looking forward to hearing your insights and subsequent episodes, and thanks for joining us today. Thanks, jahsmend. talked to you soon. Right. You've been listening to innovation nation. For more, subscribe to the podcast in your favorite podcast player or connect with us on linked in. Thanks for listening.

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